March 2026

The penny is gone.
Its power isn't.

The US just stopped minting pennies. PennyForward captures that disappearing spare change and channels it into the causes, ideas, and nonprofits you actually care about.

$42M
Raised by Taco Bell alone
from 44-cent roundups
85%
Of millennials donate
to charity
3%
Of giving is recurring.
That's the opportunity.
1

Every roundup app asks for your card. None ask what matters to you.

The existing tools treat giving like a payment feature. Link your card. Round up. Money goes somewhere. Done.

PennyForward is different. We start with the cause. What's near and dear to your heart? A local animal shelter? A neighbor's medical fund? A community garden that needs $200 to get started? A nonprofit changing lives across the country?

Your pennies, your call. Not just registered nonprofits. Personal causes, community ideas, anything worth backing.

How it works

01

Pick what matters

Browse causes or create your own. Nonprofits, community projects, personal missions. If it matters to someone, it belongs here.

02

Pennies add up

Spare change from everyday purchases flows to the causes you chose. Passive, automatic, painless. You won't even notice it leaving.

03

See the impact

Watch your pennies become real change. Every cause tells a story. Every dollar has a face. You know exactly where it went.

What makes this different

Every penny tells a story. Make yours count.

The smallest coin in American history is disappearing. But the idea behind it, that even the tiniest amount can make a difference, is just getting started.

Browse Causes →